THE PERFECT JACKET

Zine Design

 

The Perfect Jacket is a ‘zine that delves into the history and creation of the first zippered motorcycle jacket. Irving and Jack Schott designed and produced their leather motorcycle jackets for thrill seekers in the 1920s. The Perfecto jacket has been reinterpreted by tastemakers throughout the decades and redefined what was cool. Over the years the Perfecto became an American icon in it’s own right. A jacket so impressive needed a ‘zine to be just as innovate. A folded dual cover with beautiful photography and different page sizes creatively navigates the reader through Schott’s design as a standard bearer throughout the decades. 

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