Graphic Identity Manual


As an exercise, I created a revolutionary rebrand for Your Dekalb Farmers Market in Atlanta, GA. I’ve wanted to redesign the original logotype from the first day I laid eyes on it. For my design, I decided to drop the word “farmers” and insinuate the farm fresh groceries with the playful carrot created with the Y,E, and A. I applied the carrot aesthetic to each department name throughout the market as a brand application. This would create a fun shopping experience with the different signage, but it was also a practical way for many of the market’s non-english speaking customers to shop without assistance. The graphic manual clearly lays out the specifications for typography, logo usage, and graphic standards.