Joel Hoffman is a designer and writer whose work often examines Americana and the influence it has on popular culture. He is most inspired when collaborating with other creative minds. As a designer, Hoffman creates thoughtful, clean, witty designs for brand identities, print media, and creative applications. He recently designed a field resource guide for vintage t-shirt collectors that identifies the era from which a garment was produced, by analyzing nuances in tag design, materials, and stitching practices.